Stephen Yap builds long-lasting, rewarding client relationships through innovative, business-centric thinking and a hands-on style of leadership and delivery. More than 20 years of experience working with and at multinationals in Asia Pacific, Europe and North America has endowed Stephen with the ability to both counsel at the highest level as well as coordinate complex, challenging projects requiring outstanding attention to detail. Stephen leads the Customer team at Ipsos MORI in the UK, which uncovers and activates opportunities for growth by helping organisations to understand and better serve the needs and expectations of their customers.